Chapter 17.74


17.74.010    Purpose

17.74.020    Applicability

17.74.030    Land Use

17.74.040    Design Standards

17.74.010 Purpose:

The following design standards are intended to ensure that large retail development is compatible with its surrounding area, integrates into the natural and built environment, efficiently connects to a multimodal transportation system, and contributes to the unique character of Greenfield. (Ord. 473 §3, 2007)

17.74.020 Applicability:

The following standards apply to all new large retail establishments and/or complexes that meet or exceed a planned building footprint of fifty thousand (50,000) square feet or gross floor area whichever is greater. Existing large retail establishments of said square footage or larger will comply with these standards if proposed renovations or improvements exceed fifty percent (50%) of the market value. These design standards supplement the applicable standards in the underlying zoning district and apply to all large retail establishments allowed as a permitted or conditionally permitted use in the underlying zoning district. In the event of a conflict, the standards set forth in this chapter shall apply. (Ord. 473 §3, 2007)

17.74.030 Land Use:

All large retail establishments shall be located in a group of more than four (4) retail establishments located in a complex which is planned, developed, owned, or managed as a single unit with off street parking provided on the property. Indoor recreation facilities are exempt from this requirement. (Ord. 473 §3, 2007)

17.74.040 Design Standards:

A.    Aesthetic Character:

1.    Facades And Exterior Walls:

a.    Facades greater than one hundred feet (100') in length, measured horizontally, shall incorporate wall plane projections or recesses having a depth of at least three percent (3%) of the length of the facade and extending at least twenty percent (20%) of the length of the facade. No uninterrupted length of any facade shall exceed one hundred (100) horizontal feet.

b.    Ground floor facades that face public streets shall have arcades, display windows, entry areas, awnings, or other such features along no less than sixty percent (60%) of their horizontal length.

2.    Small Retail Stores: Where large retail establishments contain additional separately owned stores that occupy less than thirty thousand (30,000) square feet of gross floor area, with separate, exterior customer entrances, the street level facade of such stores shall be transparent above the walkway grade for no less than fifty percent (50%) of the horizontal length of the building facade of such additional stores.

3.    Detail Features: Building facades must include:

a.    A repeating pattern that includes no less than three (3) of the following typical elements:

(1)    Color change;

(2)    Texture change;

(3)    Material module change;

(4)    An expression of architectural or structural bays through a change in plane no less than twelve inches (12") in width, such as an offset, reveal or projecting rib;

(5)    A specific architectural element proposed by the applicant’s architect that is acceptable to the designated approving authority.

Note: At least one of the elements listed in subsection A3a(1), A3a(2) or A3a(3) of this section shall be repeated horizontally. All elements shall repeat at intervals of no more than thirty feet (30'), either horizontally or vertically.

4.    Roofs: Roofs shall have no less than two (2) of the following features:

a.    Parapets concealing flat roofs and rooftop equipment, such as HVAC units, from public view. The average height of such parapets shall not exceed fifteen percent (15%) of the height of the supporting wall and such parapets shall not at any point exceed one-third (1/3) of the height of the supporting wall. Such parapets shall feature three-dimensional cornice treatment;

b.    Overhanging eaves, extending no less than three feet (3') past the supporting walls;

c.    Sloping roofs that do not exceed the average height of the supporting walls, with an average slope greater than or equal to one foot (1') of vertical rise for every three feet (3') of horizontal run and less than or equal to one foot (1') of vertical rise for everyone foot (1') of horizontal run;

d.    Three (3) or more roof slope planes;

e.    A specific architectural element proposed by the applicant’s architect that is acceptable to the planning director and the planning commission.

5.    Materials And Colors:

a.    Predominant exterior building materials shall be of high quality material, including, but not limited to, brick, sandstone, other native stone, and tinted/textured concrete masonry units.

b.    Facade colors shall be low reflectance, subtle, neutral, or earth tone colors. The use of high intensity colors, metallic colors, black or fluorescent colors shall be prohibited.

c.    Building trim and accent areas may feature brighter colors, including primary colors, but neon tubing shall not be an acceptable feature for building trim or accent areas.

d.    Exterior building materials shall not include smooth faced concrete block, tilt-up concrete panels, or prefabricated steel panels.

B.    Entryways:

1.    Each large retail establishment on a site shall have clearly defined, highly visible customer entrances featuring no less than five (5) of the following:

a.    Canopies or porticos;

b.    Overhangs;

c.    Recesses/projections;

d.    Arcades;

e.    Raised corniced parapets over the door;

f.    Peaked roof forms;

g.    Arches;

h.    Outdoor patios;

i.    Display windows;

j.    Architectural details such as tile work and moldings which are integrated into the building structure and design;

k.    Integral planters or wing walls that incorporate landscaped areas and/or places for sitting;

l.    A specific architectural element proposed by the applicant’s architect that is acceptable to the city planner and planning commission; and

m.    Where additional stores will be located in the large retail establishment, each such store may have at least one exterior customer entrance, which shall conform to the above requirements.

C.    Site Design And Relationship To Surrounding Community:

1.    Entrances: All/sides of a large retail establishment that directly face an abutting public street shall feature at least one customer entrance. Where a large retail establishment directly faces more than two (2) abutting public streets, this requirement shall apply only to two (2) sides of the building, including the side of the building facing the primary street, and another side of the building facing a second street. Movie theaters are exempt from this requirement.

2.    Parking: See chapter 17.58 of this title.

3.    Setback Buffering: The minimum rear setback for any building facade shall be thirty five feet (35') from the nearest property line. Where the facade faces adjacent residential uses, an earthen berm, no less than six feet (6') in height, containing at a minimum native trees planted at intervals of twenty feet (20') on center, or in clusters or clumps, shall be provided. The landscaping standards of chapter 17.54 of this title shall also apply to properly buffer the proposed use from existing residential uses.

4.    Vehicular, Pedestrian, And Bicycle Connectivity: The site design must provide direct connections and safe street crossings to adjacent land uses and existing and proposed public transportation facilities and bikeways.

5.    Central Features And Community Space: Each retail establishment subject to these standards shall contribute to the establishment or enhancement of community and public spaces by providing at least two (2) of the following: patio/seating area, pedestrian plaza with benches, window shopping walkway, outdoor playground area, kiosk area, water feature, self-supporting street clock, or other such deliberately shaped area and/or a focal feature or amenity that, in the judgment of the designated approving authority adequately enhances such community and public spaces. Any such areas shall have direct access to the public sidewalk network and such features shall not be constructed of materials that are inferior to the principal materials of the building and landscape.

6.    Delivery/Loading Operations: No delivery, loading, trash removal or compaction, or other such operations shall be permitted between the hours of ten o’clock (10:00) P.M. and seven o’clock (7:00) A.M. unless the applicant submits evidence that noise abatement strategies between all areas for such operations effectively reduce noise emissions to a level of forty five (45) decibels, as measured at the lot line of any adjoining property. (See also chapter 17.58, "Parking", of this title.)

7.    Resource Efficiency: See chapter 17.55 of this title.

8.    Lighting. See chapter 17.56 of this title.

9.    Signage: See chapter 17.62 of this title.

10.    Landscaping: See chapter 17.54 of this title. (Ord. 473 §3, 2007)