(1)    LICENSE REQUIRED. No person or persons, company or corporation shall engage in the business of keeping, conducting or operating any theater or place for theatrical performances, or for the exhibition of motion pictures, without first obtaining a license therefor and paying the appropriate fee as provided herein.

This section shall not be construed to apply to the exhibition of motion pictures or theatrical performances in public schools, churches or in fraternal halls in connection with the work of fraternal orders, or to the exhibition of such pictures in connection with educational or scientific lectures wherever given, or to the exhibition of motion pictures for advertising purposes only, without charge.