Article 1 General Provisions

31.010 Legislative Findings.

The Common Council makes the following legislative findings relating to signs:

(1) In addition to signage allowed by this chapter, individuals, groups of people, and businesses have numerous means to communicate different types of speech, including print media, broadcast media, direct mailings to households, and dissemination of information on the Internet.

(2) Sign regulations in this chapter (a) promote the public welfare, health, and safety of people using the public roads and other public travel ways; (b) advance the aesthetic goals of the City while allowing creative and effective signage; and (c) reduce the visual clutter caused by advertising signage which is a significant cause of unsafe traffic and visibility conditions.

(3) Sign regulations in this chapter are not intended to control the content of a message, except as allowed by law, or to unduly restrict the appearance of a sign.

(4) The limitations placed on signs by this chapter are deemed to be the minimum necessary to accomplish the purposes of this chapter.

[Ord. 21-601 § 1, 2021]