Chapter 2.4
OFFICIAL SEAL AND LOGOS

Sections:

2.4.01    City seal and logos.

2.4.02    Use of City seal and logos.

2.4.03    Penalty.

2.4.01 City seal and logos.

(a)    The following “City of Clovis” seal is depicted and described as follows:

1

Two (2) concentric circles. The outermost circle contains dark shading. Between the outermost and second circle the words “City of Clovis” and “California” appear in primarily capital letters. In the center of the circle is a gray depiction of a rodeo cowboy riding a bucking bronco. To the right of the cowboy’s head is a solid gold star.

(b)    The following “City of Clovis” specialty logos are depicted and described as follows:

1

Tan rectangle with black outline, cowboy riding a tan bucking bronco with a black star to the right of the cowboy’s head and the word “CLOVIS” in red letters, with black shading, at the bottom of the logo.

2

Two (2) concentric circles. The outer circle is red with the words “CITY of CLOVIS” and “CALIFORNIA” appearing in primarily capital letters. The inner circle depicts a cowboy on a tan bucking bronco with a black star to the right of the cowboy’s head.

3

Two (2) concentric circles. The outer circle is red with the words “CITY of CLOVIS” and “CALIFORNIA” appearing in primarily capital letters. The inner circle depicts a cowboy on a black bucking bronco with a black star to the right of the cowboy’s head.

4

Tan rectangle with black outline, cowboy riding a black bucking bronco with a black star to the right of the cowboy’s head and the word “CLOVIS” in red letters, with black shading, at the bottom of the logo.

(c)    The following “City of Clovis” logos are described and depicted as follows:

1

Horizontal logos in gray and black, respectively, with a depiction of a cowboy riding a bucking bronco with a gold and/or black star to the right of the cowboy’s head, all placed to the left of the words “CITY of CLOVIS” in primarily capital letters.

2

Horizontal logos in gray and black, respectively, with a depiction of a cowboy riding a bucking bronco with a gold and/or black star to the right of the cowboy’s head, all placed to the upper right of the words “CITY of CLOVIS” in primarily capital letters.

3

Depiction of a cowboy riding a bucking bronco in gray and black, respectively, with a gold and/or black star to the right of the cowboy’s head.

4

Banner with the words “CITY of CLOVIS” in primarily capital letters, in gray and/or black with a solid line below the lettering.

5

Horizontal logos in gray and black, respectively, with a depiction of a cowboy riding a bucking bronco with a gold and/or black star to the right of the cowboy’s head, all centered above the words “CITY of CLOVIS” in primarily capital letters.

(d)    The Old Town Clovis logos are described and depicted as follows:

1

A black and white picture of an old fashioned lamp post. To the right of the logo are the words “OLD TOWN CLOVIS.”

2

Two (2) concentric circles. The outer circle is black with white lettering “OLD TOWN” and “BUSINESS ORGANIZATION.” The inner circle is white with a black lantern depicted;

Two (2) concentric circles. The outer circle is red with tan lettering “OLD TOWN” and “BUSINESS DEVELOPMENT.” The inner circle is tan with a black lantern depicted.

3

Two (2) concentric circles. The outer circle is black with white lettering “OLD TOWN.” The inner circle is white with a black lantern depicted;

Two (2) concentric circles. The outer circle is red with tan lettering “OLD TOWN.” The inner circle is tan with a black lantern depicted.

(e)    The Loma Vista logos are described and depicted as follows:

1

White square outlined in black with an acorn overlay, with black lettering “LOMA VISTA.”

(f)    The Heritage Grove logos are described as follows:

1

Olive green depiction of tree with three (3) separate trunks with olive green lettering beneath the tree that reads “HERITAGE GROVE.”

2

Olive green depiction of tree with three (3) separate trunks.

3

Banner with the words “HERITAGE GROVE” in olive green.

(g)    The Landmark Commons logo is described and depicted as follows:

1

A dark green concentric circle maze with three distinct outlets and the lettering “LANDMARK COMMONS” beneath the maze.

(h)    The Clovis Fire Department logo is described and depicted as follows:

1

A black badge outlined in red with the words “CLOVIS FIRE DEPARTMENT” and “Service and Pride” containing a red and gold crest with the letters “F,” “C” and “D.”

2

A gold, blue, red and white badge with a gold eagle on top of the badge carrying a flag in its mouth that reads “SERVICE WITH PRIDE.”

The background of the badge contains a flag depiction. The following words are in gold banners overlaying the flag: “FIREFIGHTER,” “CLOVIS FIRE DEPT CA,” and “ESTABLISHED 1916.” There is a smaller gold banner at the bottom of the badge.

(i)    The Clovis Police Department logo is described and depicted as follows:

1

A shield which depicts the Sierra Mountains with snow, a tree line and a lake with the American flag at the base of the shield. In the middle of the shield is a gold and blue (heptagram) seven (7) point star. In the middle of the star is the word “Eureka” and Christopher Columbus with the California bear and sailing ships.

The words “CLOVIS POLICE” are in gold letters at the top of the shield and “GATEWAY TO THE SIERRA” above the mountain range.

2

The same shield as described above, but with army green coloring throughout and black and white depictions and lettering.

3

A gold and blue (heptagram) seven (7) point star. In the middle of the star are the word “Eureka” and Christopher Columbus with the California bear and sailing ships.

(j)    The City of Clovis Sierra Gateway Commerce District logo is described and depicted as follows:

1

A gray outline of the mountains with a gold outline of the sun. The words “CLOVIS SIERRA GATEWAY” appear in black and bold beneath the mountains and the words “COMMERCE DISTRICT” appearing in gray below “CLOVIS SIERRA GATEWAY.”

(k)    The Miss Winkles Pet Adoption Center logo is described and depicted as follows:

1

A red oval outlined in gray with a depiction of a white dog at the top of the oval. The words “MISS WINKLES PET ADOPTION CENTER” and “CLOVIS” appear in white in the center of the oval.

(§ 3, Ord. 17-21, eff. November 8, 2017)

2.4.02 Use of City seal and logos.

(a)    Use of Seal and Logos. Except as otherwise expressly provided herein, or by separate resolution approved by the City Council, the City seal and logos, in any form whatsoever, including any color variation thereof, shall only be used for the official business of the City of Clovis, its City Council, boards and commissions, officers or departments. Except as provided for in this section, no person, other than the City of Clovis, shall reproduce, use, give away, sell, or distribute any seal or logo, or facsimile thereof, purporting to be or represented to be the City seal or City logo of the City of Clovis.

(b)    Additional City Seal and Logos. The City Council retains the right to create variations of the City seal and City logos and to adopt and establish other official seals and logos by ordinance or resolution. Such variations may include, but are not limited to, centennial seal, or other seals which mark anniversaries, events, and/or any other City occasion the City Council wishes to commemorate.

(c)    Custodian of City Seal and Logos, and Other Council-Adopted Seals and Logos. The City Clerk shall be the official custodian of the City seal and logos.

(d)    Use of City Logos by Employee Organization. A recognized employee organization may use the City logos, or facsimile thereof, on stationery and printed materials used in the scope of its representation of City employees and on articles of clothing intended for use by City employees.

(e)    Promotional Use of City Logos by City. The City Manager or his/her designee is empowered to authorize the use of the City logos on items that are offered for sale by the City of Clovis for the purpose of promoting the City of Clovis. Prior to authorizing such use, the proposed user shall submit to the City Manager or his/her designee a plan describing the items that would bear the City logos. Such plan shall include the criteria used in determining the proposed items and an analysis of the marketability of each item. Only those items bearing the City logos that have been authorized by the City Manager or his/her designee pursuant to this provision may be offered for sale by the City of Clovis.

(f)    Third-Party Use. The following groups may use City logos as authorized by the City Manager in writing and on such conditions as the City Manager may impose, including the revocation of use for noncompliance with written instructions and conditions:

1.    Nonprofit or governmental organizations affiliated with the City of Clovis;

2.    Businesses associated with specific area logos.

The City Council may amend this chapter from time to time to add additional groups or supplement this list by resolution. (§ 3, Ord. 17-21, eff. November 8, 2017)

2.4.03 Penalty.

(a)    Penalty. Any person violating this chapter shall be subject to the provisions of Chapters 2 and 7 of Title 1. (§ 3, Ord. 17-21, eff. November 8, 2017)