Chapter 5.24
ADVERTISING
Sections:
5.24.020 Highest tax applicable.
5.24.010 Imposition of tax.
For every person conducting or carrying on any business mentioned in this section, the license tax shall be in the amount set forth herein:
(1) Advertising on Vehicles—Loudspeakers. Operating any vehicle equipped with music or musical device, loudspeaker, or other device for attracting attention, fifty dollars per year, twenty dollars per month or five dollars per day for each vehicle used;
(2) Advertising on Vehicles—Signs. Operating any vehicle for advertising purposes and to which vehicle there are attached signs, placards, billboards or other advertising matter, fifty dollars per year, twenty dollars per month or five dollars per day for each vehicle used;
(3) Loudspeakers, Amplifying Devices, Etc., on Airplanes. By means of loudspeaker, sound amplifier or similar device, or a display ad in excess of ten feet in height or length when said mechanical or electrical device and/or display ad is attached to an airplane moving about over the city, fifty dollars per year, twenty dollars per month or five dollars per day for each airplane used;
(4) Searchlight on Vehicles. Operating any vehicle or trailer containing or equipped with a searchlight for attracting attention, fifty dollars per year, twenty dollars per month or five dollars per day for each searchlight;
(5) Handbills. Distributing handbills, advertising throwaways and other similar types of commercial advertising materials, but excluding newspaper of general circulation, two hundred dollars per year, or ten dollars per day. (Ord. 590 § 7 (part), 1975).
5.24.020 Highest tax applicable.
If a license fee can be calculated either on the basis of this chapter or on the basis of any other chapter of this title, the basis for calculation which will produce the highest license fee shall be used in determining the tax to be assessed. (Ord. 590 § 7 (part), 1975).