Chapter 9.52


9.52.010    Generally.

9.52.010 Generally.

Any person, firm, corporation or association who, with intent to sell or otherwise dispose of merchandise, securities or service, or anything offered by such person, firm, corporation or association directly or indirectly, to the public for sale or distribution, or with intent to increase the consumption thereof, or to induce the public in any manner to enter into any obligation relating thereto, or to acquire a title thereto, or an interest therein, makes, publishes, disseminates, or circulates, or places before the public, or causes, directly or indirectly, to be made, published, disseminated or circulated, or placed before the public in this city, in a newspaper or other publication, or in the form of a book, notice, handbill, poster, bill, circular, pamphlet or letter, or in any other way of advertisement of any sort regarding merchandise, securities, service, or anything so offered to the public, which advertisement contains any assertion, representation or statement of fact which is untrue, deceptive or misleading, is guilty of a misdemeanor; provided, that the provisions of this section shall not apply to any owner, publisher, agent or employee of a newspaper for the publication of such advertisement published in good faith and without knowledge of the falsity thereof. (Ord. 355 § 14, 1967)